LeoVegas protects UK customers with AI smart individual deposit limits 

LeoVegas AB has introduced instant and individually personalised deposit limits across its UK gambling brand portfolio of LeoVegas.com, PinkCasino, BetUK, and 21.co.uk. 

The safeguards form part of the Stockholm-listed online gambling group’s safer gambling and customer care mandate.

Using third-party data and a proprietary risk prediction model, all LeoVegas Group’s UK customers will be assigned a personal deposit limit at first deposit which is then continually re-evaluated using the most recent data.

Customers in the UK were already being encouraged to access safer gambling tools through AI-powered messaging on the LeoVegas website, but LeoVegas said that the new deposit limits will strengthen its safer gambling offering.

“Safer Gambling is one of our top priorities at LeoVegas: by ensuring a safe gambling experience we believe we are building more sustainable relationships with our customers,” LeoVegas Group chief executive Gustaf Hagman said.

“New technology has given us the power to refine these interactions and tailor them to our customers’ specific circumstances, making them more personalised and even more effective.”

The launch of the new individual deposit limits coincides with this year’s Safer Gambling Week, which is taking place from 1-7 November in the UK.