Betable Limited, a London-based company, is revolutionizing the real money gaming industry by providing a comprehensive platform for creating, distributing, and consuming gambling entertainment. With a strong commitment to delivering a first-class experience to its customers, Betable has built a reputation for being a reliable partner for game developers and casino affiliates. In this article, we will explore the history, products, and services of Betable Limited, as well as the impact of the platform on the gaming ecosystem.
Table of Contents
- Introduction
- History
- Partnerships and Collaborations
- Customer Testimonials
- Regulation and Licensing
- API and Integration
- Monetization and Revenue Generation
- Prospect Hall Casino
- Other Betable Limited Sites
- Conclusion
Introduction
Founded in 2008 by Christopher Griffin, Betable Limited has been at the forefront of the real money gaming ecosystem, offering a full-stack platform that enables game developers to integrate real-money gambling features into their games. By providing a frictionless market entry, Betable has made it possible for developers to enter the market in a matter of days, without the need for obtaining licenses or compliance, allowing them to focus on creating and iterating on games quickly.
History
Initially, Betable operated as a central, social-oriented gambling site where users could create betting opportunities and place bets. However, in 2012, the company pivoted its focus and relaunched as a real-money gambling platform. The Betable API beta program was released in July 2012, allowing game developers to integrate the platform's betting features into their games easily.
Since its inception, Betable has raised a total of $23 million in venture funding from notable investors such as Venture51, Greylock Partners, and Founders Fund.
Partnerships and Collaborations
Betable has collaborated with numerous game developers, such as Slingo, Digital Chocolate, and Murka Games, to incorporate betting into their current offerings. These partnerships have allowed developers to transform their games into real-money gambling titles and create non-traditional types of gambling games that operate on top of the Betable platform.
In November 2012, Mandala Games became the first European game developer to use the Betable platform, enabling real-money play in its title Slots by La Riviera.
Customer Testimonials
Betable's platform has received praise from game developers and casino affiliates alike. Ben Dellaca, CEO of Cerebral Fix, a game developer, lauded Betable for enabling their company to enter the market in days instead of years, without the need for licensing or compliance. Warren Jacobs, CEO of ActiveWin, a casino affiliate partner, praised Betable's highly focused user journey and optimized conversion funnel, which allowed them to concentrate on aggressive digital acquisition campaigns.
Players have also expressed their satisfaction with Betable-powered gaming sites. Barbara, a player at Prospect Hall, mentioned that she enjoyed her experience with the platform, noting the quick and hassle-free processing of winnings.
Regulation and Licensing
Betable is licensed and regulated by the United Kingdom Gambling Commission and the Alderney Gambling Control Commission, ensuring that the platform operates within strict guidelines and maintains the highest standards of security and fairness. Additionally, Betable is certified by third-party testing houses, further attesting to the platform's commitment to providing a safe and reliable gaming experience.
API and Integration
The Betable API allows third-party game developers to add real-money gambling functionality to their mobile games. By using the platform, developers can convert standard games, such as slots, blackjack, and roulette, into real-money gambling titles. Furthermore, the software can be used to create non-traditional gambling games that operate on top of the Betable platform.
Once integrated, Betable acts as a turnkey gaming engine that manages all real-money tasks within a game, including identity verification, anti-fraud safeguards, regulatory compliance, transactions, auditing, and gambling mechanics.
Monetization and Revenue Generation
Betable's platform presents an attractive alternative to traditional app monetization strategies, such as banner ads or freemium models. By enabling developers to incorporate revenue-generating betting features within their games, Betable allows for new and innovative ways to monetize gaming content.
Because Betable possesses the necessary gambling licenses from the United Kingdom Gambling Commission, developers can enable betting within their games without applying for any licenses themselves. Furthermore, Betable is compatible with games on iOS and Android operating systems.
Prospect Hall Casino
In February 2015, Betable launched Prospect Hall Casino, a UK online gambling business offering online casino games for mobile and web. The business is licensed and regulated by the United Kingdom Gambling Commission and the Alderney Gambling Control Commission.
Other Betable Limited Sites
In addition to Prospect Hall Casino, Betable Limited operates several other gaming sites, including Cosmic Spins, Slots Rush, Dice City, Riches of the Nile, and Temple Slots. These sites offer a variety of gaming experiences, ranging from traditional casino games to innovative and unique gambling titles.
Conclusion
Betable Limited continues to make strides in the real money gaming ecosystem, providing a full-stack platform that enables game developers and casino affiliates to offer gambling entertainment to players worldwide. By simplifying market entry, ensuring regulatory compliance, and offering innovative monetization strategies, Betable has positioned itself as a leader in the industry. As the platform continues to evolve and expand its offerings, it remains poised to shape the future of real money gaming for years to come.